Organix had never done any advertising let alone social media but with a loyal following of 10,000 on Facebook, we persuaded them to use social as the launch platform for their new Mighty Meals range. To make the launch sticky, we created a competition where users could win a Mighty Meals hamper by uploading photos of their little ones at meal times. 100s of pictures were uploaded and many more votes cast. So popular was the competition that Organix decided to give out extra prizes.